ICIFA AND SAFARICOM MOU

10 June 2024  

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PRESS RELEASE

ICIFA AND SAFARICOM JOIN FORCES TO ENHANCE FINANCIAL LITERACY

Nairobi, Kenya, May 24, 2024 - In a landmark move that will reshape financial literacy in the financial services industry, the Institute of Certified Investment and Financial Analysts (ICIFA) and Safaricom have signed a strategic Memorandum of Understanding (MoU). Under the terms of the partnership, ICIFA and Safaricom agree to collaborate on joint initiatives to promote accessibility and inclusivity of financial education. These initiatives include the following:

i. Developing and distributing financial literacy content through various platforms. ii. Driving corporate social responsibility initiatives to improve financial literacy and inclusion. iii. Providing capacity-building programs for Safaricom/M-PESA staff, agents, and dealers. iv. Promoting professional development through joint lectures and workshops. v. Conducting research and publications on financial literacy. vi. Collaborating on initiatives to enhance financial literacy.

Speaking on the partnership, FA Diana Muriuki-Miana, Chief Executive Officer at ICIFA remarked, "This collaboration marks a significant milestone in our mission to promote excellence and professionalism in the financial industry. By collaborating with Safaricom, we hope to achieve new heights in advancing financial literacy, inclusion and financial health in Kenya."

Ms. Esther Waititu, Chief Financial Services Officer at Safaricom added, "Through this partnership with ICIFA, we are proud to leverage our platforms and expertise to empower individuals with the skills and knowledge needed to thrive in today's digital economy."

As Kenya continues to embrace digital financial services, the collaboration between ICIFA and Safaricom exemplifies the value of prioritizing financial skills and knowledge for economic growth.